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How To Do a Giveaway On Youtube in 2024: Get More YouTube Subscribers
Elena Ristovska
By Elena Ristovska   •  Updated on  
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YouTube has a vast audience of over 2 billion monthly users in 2024. So, it presents a golden opportunity for content creators. They are looking to expand their reach and engagement. If you’re aiming to increase your YouTube followers, hosting a giveaway is a strategic move. It not only engages your current audience but also attracts new viewers to your channel.

Giveaways are a powerful tool to boost your channel’s visibility and subscriber count. They create a sense of community and excitement. This encourages viewers to participate and stay connected with your content.

This guide will walk you through organizing a YouTube giveaway. It will be both effective and compliant with YouTube’s guidelines. By mastering the art of giveaways, you can unlock the potential to significantly grow your channel. Furthermore, you can engage with a wider audience on YouTube.

Let’s explore how to leverage this strategy. It will enhance your channel’s appeal and gain more YouTube followers.

Understanding YouTube Policies for Giveaways

When planning a giveaway on YouTube, it’s crucial to navigate through the platform’s policies to ensure your contest runs smoothly and legally. YouTube has set guidelines to maintain a fair and safe environment for creators and participants. Here’s a breakdown of essential YouTube policies you need to understand before launching your giveaway:

YouTube’s Community Guidelines and Terms of Service

  • Foundation of YouTube Use: These documents outline what is allowed on YouTube and what is not. They cover everything from the type of content you can upload to how you interact with other users. Ensure your giveaway doesn’t encourage any behavior that violates these foundational rules, such as spamming or harassment.

Fake Engagement Policy

  • No Artificial Numbers: YouTube strictly prohibits any practices that artificially increase view counts, likes, comments, or any other metric. This includes asking viewers to engage in exchange for entries in the giveaway. Your contest must encourage genuine interaction from participants.

Developer Policy and API Usage

  • Technical Compliance: If you’re using any software or third-party service to run your giveaway (for example, to track entries or select winners), you must ensure that it complies with YouTube’s API policies. This includes respecting user privacy and not manipulating metrics on YouTube.

Contest Policies and Guidelines

  • Specific Rules for Giveaways: YouTube requires that all contests are conducted fairly, with clear terms and conditions provided to participants. You must specify eligibility criteria (age, location, etc.), how to enter, how winners will be selected, and the prizes. Importantly, make it clear that YouTube is not a sponsor of your giveaway and is released from any liability associated with your contest.
  • Respecting Rights: Your giveaway must not infringe on anyone’s privacy, copyrights, or any other rights. For example, if you’re asking participants to submit their own videos, ensure you have the right to use those videos in your contest. Also, be transparent about how you will use any personal data collected during the giveaway process. You must adhere to privacy laws.

Key Takeaways

  • Transparency and Fairness: Communicate the rules of your giveaway to your audience. Then, follow through on your promises (e.g., awarding prizes as stated).
  • Respect for the Platform and Users: Ensure your giveaway respects YouTube’s platform rules and the rights and privacy of all participants.
  • Legal Compliance: Be aware of and comply with any legal requirements that apply to running contests in your jurisdiction. Also, follow YouTube’s contest policies and guidelines.

    Understanding and adhering to these policies not only ensures that your YouTube giveaway is compliant. It also helps maintain the integrity of your channel and fosters trust with your audience.

Setting Up Your Giveaway

Organizing a YouTube giveaway involves several key steps. These steps ensure your giveaway is engaging, fair, and compliant with YouTube’s policies. You need to craft the perfect announcement video, define the rules, and leverage management tools. Here’s how to set up your giveaway for success.

Creating Your Giveaway Announcement Video

  • Capture Attention: Your announcement video is your first chance to grab potential participants’ interest. Make it engaging and clear, highlighting the value of the prizes and the fun of participating.
  • Explain How to Enter: Use simple language to guide viewers on how to enter your giveaway. Whether it’s subscribing to your channel, commenting on the video, or following you on social media, make the steps easy to understand.
  • Promote Your Giveaway: Besides explaining the prizes and entry method, encourage viewers to share the video. This can increase the reach of your giveaway and attract more participants.

Defining Clear Rules and Requirements

  • Eligibility Criteria: Clearly state who can enter your giveaway, including age and location restrictions. This ensures participants are aware of their eligibility from the start.
  • Entry Method and Deadline: Specify how viewers can enter your giveaway and the closing date for entries. Providing a clear deadline creates urgency and encourages timely participation.
  • Prize Details: Describe the prizes in detail, including their value and how winners will receive them. Transparency about the prizes builds trust and excitement among your audience.
  • Selection Process: Explain how and when winners will be chosen and notified. Whether it’s a random draw or a judged contest, participants should know how the winner selection process works.
  • Compliance Statement: Include a statement that your giveaway is not sponsored, endorsed, or administered by YouTube and that participants are providing information to you, not to YouTube.

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Using ViralKit as a YouTube Giveaway Tool

After choosing a prize and outlining the rules for your YouTube giveaway, the next crucial step is to organize and manage the contest efficiently. A tool like ViralKit can significantly streamline this process. It’s designed to handle entries, select winners, and ensure your giveaway remains compliant with YouTube’s policies and regulations. Here’s how ViralKit can enhance your YouTube contest:

  • Add a Prize Title: Start by giving your giveaway a catchy name to attract attention and encourage participation. A compelling title can make a big difference in the number of entries you receive.
  • Set Start/End Date: Clearly define the duration of your giveaway by setting precise start and end dates. This helps maintain urgency and encourages timely participation.
  • Determine Winner Count: Decide how many winners you want for your giveaway. This clarity will help manage participants’ expectations and structure your giveaway more effectively.

ViralKit’s features extend beyond basic setup; it also assists in creating official rules tailored to YouTube’s platform. This ensures that your contest regulations are not only legal but clear to all participants, making your giveaway more straightforward and compliant.

Please note: Tools like ViralKit can assist in compliance. However, organizers are responsible for ensuring their giveaways adhere to YouTube’s policies.

Simplifying Entry Methods for Your YouTube Contest

With ViralKit, you can diversify how participants can enter your giveaway. This can enhance engagement and the potential reach of your contest on YouTube. Consider incorporating various entry options to make your giveaway more interactive and accessible.

To add these entry methods, simply go to the “+ Add Entry Method” section within ViralKit and select YouTube as your platform. You’ll find multiple engagement options to integrate into your giveaway, increasing its visibility and appeal.

For inspiration on how to do a giveaway on YouTube, you can view live YouTube Giveaway Example.

But why limit the excitement to YouTube?

ViralKit offers integration capabilities with over 60 different social networks, allowing you to extend the reach of your giveaway beyond YouTube. Encourage your audience to engage with your content across various platforms, including Instagram, Twitter, and more, leveraging the full potential of your online presence.

API Verification

ViralKit’s standout feature is its use of API verification. This confirms that participants have completed the required actions. This includes subscribing or liking a video. The verification ensures that all entries are valid. It streamlines the winner selection process and enhances the fairness of your giveaway.

Using ViralKit can broaden your contest’s impact. It can drive higher engagement and attract more followers to your YouTube channel. For practical insights, explore live YouTube giveaway examples that use ViralKit. These examples can offer valuable inspiration and ideas for structuring your own contest.

Promoting Your Giveaway

After setting up your YouTube giveaway, the next crucial step is promotion. Effective promotion not only maximizes participation but also enhances visibility and engagement across your digital presence. Here’s how to get the word out and ensure your giveaway is a hit.

Leveraging Social Media and Cross-Promotion

  • Use All Platforms: Share your giveaway on every social media channel where you have a presence, such as Instagram, Twitter, Facebook, and TikTok. Tailor your message to fit each platform’s unique audience and format.
  • Cross-Promotion Partnerships: Partner with other creators or brands to promote your giveaway. This can introduce your channel to audiences who might not have found you otherwise. Choose partners whose audiences overlap with your target demographic for maximum impact.
  • Hashtags and Tags: Use relevant hashtags and tag related accounts to increase the visibility of your giveaway posts. Hashtags like #Giveaway and #YouTubeGiveaway can attract users looking for contests to enter. Hashtagify is a powerful online tool designed to help you find the most effective hashtags for your giveaway.

Engaging with Your Community

  • Interact with Followers: Encourage your followers to comment on and share your giveaway announcement. Respond to comments and questions to build excitement and keep the conversation going.
  • Create Shareable Content: Besides the announcement video, create engaging content related to the giveaway, such as teasers, countdowns, and reminders. This keeps your audience engaged throughout the promotion period.
  • Feature Participants: If participants are required to create content to enter (e.g., posting photos or videos with a specific hashtag), feature some of their submissions on your channel or social media profiles. This can encourage more participation and engagement.

Tracking and Analyzing Promotion Success

  • Use Analytics Tools: Utilize the analytics tools provided by social media platforms to track the performance of your giveaway posts. Look at metrics like reach, engagement, clicks, and conversions (entries) to gauge what’s working. Social Blade is a powerful analytics tool that tracks YouTube channel statistics and metrics. By using Social Blade, creators can monitor the impact of their giveaway on their channel’s performance
  • Monitor Entry Numbers: Keep an eye on the number of entries your giveaway is receiving. A sudden spike or drop in entries can indicate which promotional efforts are effective or when you might need to ramp up promotion.
  • Post-Giveaway Analysis: After your giveaway ends, analyze the overall performance. Which promotional channels drove the most entries? What content got the most engagement? Use these insights to refine your strategy for future giveaways.

Running the Giveaway

Successfully launching your YouTube giveaway is just the beginning. The next phase involves active management to ensure the contest runs smoothly, engages participants effectively, and maintains integrity throughout its duration. Here’s how to keep your giveaway on track and manage it like a pro.

Monitoring Engagement and Participation

  • Keep an Eye on Activity: Regularly check the comments on your giveaway video, social media mentions, and any other platforms where you’re promoting the giveaway. This helps you gauge participant enthusiasm and address any questions or concerns promptly.
  • Engage with Your Audience: Use the opportunity to interact with participants. Reply to comments, thank those who share your giveaway, and post updates to keep the excitement high. Engagement from your side can encourage more viewers to enter.
  • Adjust Strategies as Needed: If you notice participation lagging or certain promotional efforts not paying off, don’t be afraid to adjust your approach. Sometimes, a mid-giveaway boost or reminder can reinvigorate interest.

Ensuring Fairness and Transparency

  • Clearly Communicate Rules and Deadlines: Make sure all participants have easy access to the giveaway rules and understand the deadline. Consistent reminders of these details can help avoid confusion and ensure everyone has a fair chance to enter.
  • Use Reliable Tools for Selection: When it comes time to select winners, use a transparent and fair method. Tools like or giveaway platforms with drawing features can help ensure the selection process is unbiased. Once your giveaway ends, Osortoo‘s random winner selection feature comes into play. This ensures a fair and unbiased selection process.
  • Announce Winners Publicly: Once winners are chosen, announce them clearly on your YouTube channel and any other relevant platforms. Public announcements not only provide closure to the giveaway but also demonstrate transparency to your audience.

Using Tools for Managing Entries and Compliance

  • Entry and Compliance Tools: Consider using giveaway management tools like ViralKit. They can help you track entries and streamline the winner selection process.
  • Privacy and Data Protection: If you’re collecting personal information from participants, ensure you’re doing so legally and securely. Be transparent about how you’ll use the data and comply with privacy laws like GDPR or CCPA, as applicable.
  • Avoiding Fake Engagement: Use tools that help you verify genuine engagement from participants. This can include checking for duplicate entries or confirming that entrants have followed the required steps without violating YouTube’s fake engagement policy.

Dealing with Cheating and Rule Violations

  • Set Up Monitoring: Keep an eye out for any suspicious activity, such as duplicate entries, bot accounts, or participants trying to game the system. Establish clear criteria for what constitutes a violation of the rules.
  • Take Action Against Violations: If you identify cheating or rule violations, address them according to the guidelines you set out in your giveaway rules. This may involve disqualifying entries or taking other appropriate actions.
  • Communicate Your Actions: If any corrective actions are taken, communicate this to your audience to maintain trust and transparency. You don’t need to go into excessive detail, but a general statement can reassure participants that the giveaway is being managed fairly.


Running a YouTube giveaway is a dynamic strategy to amplify your channel’s growth, enhance viewer engagement, and boost your follower count. By meticulously planning your giveaway, adhering to YouTube’s policies, effectively promoting your contest, and managing the process with a reliable tool like ViralKit, you’re setting the stage for a successful engagement campaign.

ViralKit stands out as the ideal choice for simplifying the management of your YouTube giveaway, ensuring fairness, and verifying valid entries. With the right approach and tools at your disposal, your YouTube giveaway can become a pivotal moment in your channel’s growth journey, turning casual viewers into loyal subscribers and creating a vibrant community around your content. Don’t miss out on the opportunity to engage with your audience and take your YouTube channel to new heights. Start planning your giveaway today!


  1. What’s the best way to manage and check entries for my giveaway?
    Using ViralKit helps easily manage your giveaway entries and makes sure they’re all valid, which can make your YouTube contest run smoother and more fairly.
  2. What are the best practices for selecting giveaway prizes on YouTube?
    Choose prizes relevant to your content and appealing to your target audience to ensure engagement.
  3. How do I ensure my YouTube giveaway complies with legal requirements?
    Adhere to YouTube’s contest policies and guidelines and your jurisdictions local laws, and consider consulting with a legal expert for clarity.
  4. Can using a giveaway tool like ViralKit increase the success of my YouTube giveaway?
    Yes, tools like ViralKit streamline entry management, ensure fairness, and help expand your giveaway’s reach.
  5. What to do about cheating in YouTube giveaways?
    Set clear rules, monitor entries with your giveaway tool, and enforce rules to maintain fairness.
  6. How can I measure the success of my YouTube giveaway?
    Track metrics such as subscriber growth, engagement rates, and entry numbers against your objectives.
  7. How to promote a YouTube giveaway effectively?
    Leverage social media, engage with your community, and use cross-promotion to maximize visibility.
  8. What entry methods should I include in a YouTube giveaway?
    Use a variety of methods like subscribing, commenting, or sharing to make the giveaway accessible and engaging.
  9. How to pick winners fairly in YouTube contests?
    Use a random selection tool through your giveaway platform to ensure transparency and fairness.
  10. How to keep YouTube followers engaged after the giveaway ends?
    Continue producing quality content, interact with your audience, and tease future giveaways or events.

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