Instagram is a popular platform where people, brands, and companies connect with a global audience. It’s in the digital age. It offers unique opportunities for connection and influence. To be successful on this platform, focus on more than just gaining followers. Create meaningful interactions, build communities, and foster lasting relationships with your audience, to boost engagement.

This guide explores strategies and tools to increase your engagement on Instagram. To improve your brand, reach more people, and connect better with followers, learn and use these tactics. They will make your Instagram journey more rewarding and enjoyable.

Let’s dive in!

Understanding Instagram Engagement

1.1. What is Instagram Engagement?

How much users interact with your content on Instagram is called Instagram engagement. It includes actions such as likes, comments, shares, saves, and story views. In essence, it measures how actively involved your audience is with what you post. Your content’s resonance and ability to capture attention directly demonstrate its effectiveness. When many people engage with an Instagram post about increasing interaction, it demonstrates the strategies are helpful and doable.

1.2. Importance of Engagement on Instagram

If you want to increase engagement on Instagram, you need to focus on it. The number of followers isn’t as important as how they interact with your content. When people are really into something, they focus more on the brand, get more customers, and create loyal communities. When you interact with your followers, they may become customers, which is crucial for social media marketing.

1.3. Calculating Instagram Engagement Rate

To find the Instagram engagement rate, add up the likes, comments, saves, and shares. Divide this total by the number of followers. Multiply the result by 100.

This formula shows how much of your audience interacts with your content as a percentage. To gauge the success of your Instagram strategy, tracking engagement is important. To get more people engaged on Instagram, use different strategies to attract and involve them.

1.4. What Constitutes a Good Engagement Rate on Instagram?

The engagement rate on Instagram depends on industry, account size, and content type. However, on average, a 0.98% engagement rate is considered the norm. To improve your Instagram results, aim higher than average and use engagement strategies. Many things affect how well you engage your audience. For example, the quality of your content and the hashtags you use are important factors.

2. Maximizing Engagement with Strategic Giveaways

2.1. Integrating Giveaways and Contests into Your Instagram Strategy

Boosting Engagement on Instagram with Giveaways and Contests: On Instagram, giveaways and contests are highly effective for driving immediate engagement. These promotional activities quickly grab the attention of your audience, which in turn is favored by Instagram’s algorithm, increasing the visibility of your content. Encourage your followers to engage by liking, commenting, sharing, or tagging friends to spread the word even further.

Streamlining Contest Management with ViralKit: Managing Instagram contests and giveaways is streamlined with tools like ViralKit. This platform simplifies tracking entries and selecting winners fairly. Begin by creating an account, and then start a new giveaway.

The tool’s user-friendly interface allows you to customize the aesthetic of your giveaway, select winners with ease, set rules and guidelines, and maintain transparency throughout the campaign.

Elevating Your Instagram Strategy: Through ViralKit, you can set clear participation guidelines for your Instagram contests, such as requiring followers to visit and follow your profile, leave a comment, like a post, submit a post and tag a friend and repost a post.

To set these options, go to the “+ Add Entry Method” tab and select Instagram. You’ll find six different entry methods for your audience to engage with your content on Instagram.

By incorporating these strategic elements into your Instagram marketing plan, you can transform a simple giveaway into a powerful tool for community building and engagement. It’s a strategy that goes beyond numbers, fostering a stronger, more interactive Instagram community.

For an in-depth guide on hosting a successful giveaway on Instagram, visit How to Do a Giveaway on Instagram for valuable strategies and tips.

2.2. Combining Features and Trends with Interactive Promotions

Instagram Stories and Reels for Contest Promotion: Use Instagram Stories and Reels to promote your contests and giveaways creatively. These formats are great at getting people excited and interested in the contest. They can also help update and engage the audience.

Engaging with Interactive Elements: To make the contest results more enjoyable, include interactive stickers in your Stories. You can use stickers like polls or countdowns. To get more people interested and eager to come back to your profile, try engaging them.

Cross-Promotion of Contests on IGTV: If you want to share a lot of information, rules, or show prizes for big contests or giveaways, you can use IGTV. You can use this longer format to tell a story about your contest. It will keep viewers interested and informed.

Continuously Adapting to Instagram’s Evolving Landscape: Before holding any contests or giveaways, make sure to stay updated on new features or algorithm changes that could affect them. Adjust your approach to use these features, so your contests stay effective and engaging.

You can increase engagement on Instagram by using giveaways and contests with Viralkit. This method is compatible with Instagram’s algorithm. It boosts your content’s reach and effectiveness. Check out a live example of a ViralKit powered Instagram giveaway.

3. Strategies for Enhancing Engagement on Instagram

3.1.  Posting Consistently for Optimal Engagement

Consistent posting is crucial for maintaining and boosting engagement on Instagram. By regularly updating your feed, you keep your brand top-of-mind for your followers. The key is to find a balance in frequency that keeps your audience interested without overwhelming them.

Establish a Posting Rhythm: Adhere to a consistent posting schedule to maintain visibility in your audience’s feeds. This regularity helps in keeping your brand relevant and engaging.

Balance is Key: Find the sweet spot in posting frequency that keeps your audience engaged without overwhelming them.

Quality Over Quantity: Prioritize the quality of your content. Each post should offer value to your audience, be it informative, entertaining, or interactive.

Utilize Scheduling Tools: Leverage tools for scheduling your posts. This ensures a steady content flow, even during busy periods, and helps in analyzing the best posting times.

Content Variety: Mix different content types such as images, videos, carousels, and Stories. Diverse content caters to various audience preferences, keeping your feed dynamic and engaging.

Strategic Content Planning: Use insights from scheduling tools to understand which content types resonate most with your audience. This approach helps in fine-tuning your content strategy for enhanced engagement.

Responsive Posting Strategy: Be adaptable in your posting strategy. Stay aware of your audience’s changing preferences and the platform’s evolving trends to keep your content strategy effective and relevant.

3.2. Storytelling and Authenticity in Content

Authentic storytelling resonates with audiences. Share content that tells your brand’s story, highlights customer experiences, or provides behind-the-scenes glimpses. Authenticity in storytelling not only increases engagement but also builds trust with your audience.

Emphasize Authentic Narratives: Focus on sharing genuine stories that reflect your brand’s values and mission. Authentic storytelling fosters a deeper connection with your audience.

Showcase Real Experiences: Highlight real customer stories and testimonials. This approach not only adds credibility but also makes your content relatable and engaging.

Behind-the-Scenes Content: Give your audience a peek behind the curtain. Sharing the process, challenges, and successes makes your brand more approachable and transparent.

Consistent Brand Voice: Maintain a consistent tone and style that aligns with your brand’s personality. Consistency in your voice helps in building a recognizable and trustworthy brand identity.

Interactive Storytelling: Engage your audience by making your stories interactive. Encourage them to share their experiences and opinions related to your content.

Leverage Visual Storytelling: Utilize a mix of photos, videos, and graphics to tell your stories in a visually compelling way, enhancing the overall impact and engagement.

3.3. Cultivating Community Engagement with Instagram Giveaways

Elevate Interaction Through Strategic Giveaways: Harness the power of Instagram by launching giveaways that captivate your audience’s interest. These events are important for creating engagement and a lively community.

Optimized Timing for Peak Engagement: Plan and execute your giveaways to coincide with high-activity periods on Instagram.

Efficient Contest Coordination with Viralkit: Make your Instagram contests easier with Viralkit. It helps you organize, track, and manage giveaways, including entries and selecting winners.

Diversify Entry Methods: To make your contest more popular, encourage different ways for people to interact, like following your page, commenting on posts, or tagging friends.

Incorporating these elements into your Instagram strategy not only sparks immediate engagement but also lays the groundwork for a robust and active online community centered around your brand.

3.4. Leveraging Instagram Carousels

Carousels allow you to showcase multiple images or videos in a single post, making them perfect for storytelling, before-and-after sequences, or displaying a range of products. They encourage users to spend more time with your post, thereby increasing the likelihood of engagement.

Maximize Storytelling Potential: Use carousels to tell a story or narrate a sequence of events. This format is ideal for guiding your audience through a narrative, step by step.

Showcase Before-and-After Transitions: Carousels are perfect for displaying transformations or comparisons, which can be highly engaging and visually striking.

Display a Range of Products: For businesses, carousels offer an opportunity to showcase multiple products or features in a single post, providing a comprehensive view to the audience.

Increase Viewer Engagement Time: The interactive nature of swiping through a carousel can keep users engaged longer, enhancing the chances of interaction with your content.

Educational and Informative Content: Use carousel posts to share educational content like tips, tutorials, or informative lists. This format allows for a breakdown of information in an easily digestible manner.

Encourage User Interaction: Invite users to swipe through the carousel with engaging captions. Prompting interaction can lead to higher engagement rates.

3.5. Incorporating Relevant Hashtags

Hashtags increase the visibility of your posts and help in reaching a wider audience. Use a mix of popular and niche hashtags relevant to your content and audience.

Enhance Post Visibility: Strategically use hashtags to extend your content’s reach beyond your immediate followers. This can significantly increase the visibility of your posts.

Blend Popular and Niche Hashtags: Combine widely-used hashtags with more specific ones to balance broad appeal with targeted reach.

Research and Select Hashtags: Tailor your hashtag strategy to align with your content and target audience. Tools like Hashtagify can be particularly useful here, as they provide in-depth insights into hashtag trends and popularity, helping you to choose the most effective tags for your content.

Monitor Hashtag Performance: Keep track of which hashtags bring the most engagement to your posts. Adjust your strategy based on performance analytics. Tools like Keyhole specialize in this area, offering real-time tracking and comprehensive analytics on hashtag performance..

Avoid Over-Hashtagging: While it’s tempting to use many hashtags, focus on a select few that are most relevant. This prevents your posts from appearing spammy and ensures a targeted approach.

Create Brand-Specific Hashtags: Develop unique hashtags for your brand or campaigns. This not only fosters brand identity but also encourages user-generated content and community building.

3.6. Engaging with Your Audience

Engagement is a two-way street. Respond to comments, participate in conversations, and actively engage with your followers’ content. This not only boosts your engagement rates but also fosters a sense of community around your brand.

Active Interaction: Make it a priority to respond to comments on your posts. When you directly interact with your audience, it increases engagement rates and shows you value their input.

Participate in Conversations: Join in on discussions related to your posts or industry. This can position your brand as approachable and invested in its community.

Engage with Followers’ Content: Take time to explore and engage with your followers’ content. Liking and commenting on their posts can build stronger connections and loyalty.

Foster a Community Feel: Regular interaction with your audience nurtures a sense of community. This can turn one-time viewers into long-term followers and brand advocates.

Host Q&A Sessions: Use features like Instagram Stories’ Q&A sticker to conduct interactive sessions. This helps followers ask questions, so you can engage with them directly.

Acknowledge User Contributions: Show appreciation for user-generated content, reviews, or feedback related to your brand. Sharing and giving credit to such content can enhance community engagement.

3.7. Using Call-to-Actions Effectively

Strong call-to-actions (CTAs) guide your followers on what action to take next – whether it’s to visit a link, leave a comment, or view a product. Clear and compelling CTAs can significantly increase user interaction with your content. Tools like Google Analytics can be instrumental in tracking the effectiveness of these CTAs, especially when directing traffic to your website.

Direct and Clear Instructions: Craft CTAs that are straightforward and tell your followers exactly what you want them to do. Whether it’s to ‘Shop Now’, ‘Learn More’, or ‘Leave a Comment’, clarity is key.

Visually Noticeable CTAs: Ensure that your CTAs stand out in your posts, whether they are part of an image, video, or caption. They should catch the eye to prompt immediate action. Using tools like Hootsuite can help in strategically scheduling these posts and analyzing their performance in terms of engagement and click-through rates.

Engagement-Driven CTAs: Use CTAs that encourage interaction, such as ‘Tag a Friend’, ‘Share Your Thoughts’, or ‘Double Tap If You Agree’. These types of CTAs can significantly boost engagement by prompting direct responses.

Link in Bio: For directing followers to external content, use the ‘Link in bio’ CTA. It’s a simple yet effective way to drive traffic from your Instagram to your website or a specific landing page.

CTA in Instagram Stories: Utilize the swipe-up feature in Stories (for eligible accounts) to add direct links to your CTAs. For accounts without this feature, guide followers to ‘Swipe Up’ to your bio link.

Urgency and Excitement: Create a sense of urgency or excitement in your CTAs. Phrases like ‘Limited Offer’, ‘Join Now’, or ‘Don’t Miss Out’ can motivate immediate action.

Experiment and Analyze: Test different CTA styles and placements to see what works best for your audience. Analyze the engagement and click-through rates to refine your CTA strategy.

3.8. Exploring Instagram Reels for Higher Engagement

Embrace Short, Creative Videos: Use Instagram Reels to craft engaging and concise video content. This format grabs users’ attention fast and reaches more people, especially younger ones.

Showcase Brand Personality: Reels provide an excellent opportunity to highlight your brand’s personality. You can show your brand’s personality by being funny, showing products, or giving advice.

Leverage Trending Audio and Challenges: Stay updated with trending audios and challenges on Instagram. Participating in these trends can increase your content’s visibility and engagement.

Tutorial and How-To Videos: Share informative content like quick tutorials, DIYs, or how-to videos using Reels. This type of content is not only engaging but also adds value to your audience’s experience.

Behind-the-Scenes Content: Give your audience a sneak peek of what goes on behind the scenes at your business or show them a preview of new products or services. This type of content can create excitement and anticipation.

Collaborate with Influencers: Partner with influencers to create Reels. Influencers can bring their own followers to your content. This helps it reach more people and get more engagement.

Interactive and Fun Elements: Make your Reels more enjoyable. Add polls, Q&A, and augmented reality effects. Engage viewers.

Analyze and Adapt: Watch the performance of your Reels to understand what resonates with your audience. Use these insights to refine your content strategy and produce more engaging Reels.

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3.9. Creating Saveable Instagram Visuals

People often save content that is informative, relatable, or engaging for future reference. If your content has a high save rate, it means people find it valuable and it helps you do well on Instagram. Instagram Insights can be instrumental in tracking the save rate and understanding audience preferences.

Focus on Informative Content: Develop posts that provide valuable information or tips. People are more likely to save educational content, like infographics or step-by-step guides, for later.

Design for Aesthetics and Functionality: Visually appealing content that is also practical tends to have higher save rates. Make sure your visuals are attractive and easy to understand.

Incorporate Inspirational Elements: Users often save motivational quotes, success stories, or inspiring images for later when they feel inspired.

Relatable and Impactful Posts: Create content that resonates on a personal level with your audience. When posts make us feel something or we really connect with them, we save them.

Utilize Carousel Posts for Detailed Content: Carousels are ideal for sharing detailed content broken down into digestible pieces. They can be used effectively for tutorials, multi-part stories, or comprehensive explanations.

Encourage Saves in Your Captions: Encouraging users to save the post for later can really boost save rates. Incorporate these CTAs subtly in your captions.

Analyze Save Metrics for Content Strategy: Track which posts are saved the most and use this information to guide your content strategy. Understanding what your audience finds valuable can help in producing more save-worthy content.

3.10. Utilizing Instagram Video Formats

Diversify your content strategy by incorporating various video formats offered by Instagram, such as Stories, IGTV, and Live videos. Each format serves a different purpose and can be used to engage with your audience in unique ways.

Maximize Instagram Stories: Use Stories for more spontaneous, behind-the-scenes content or quick updates. They are perfect for creating a sense of immediacy and can include interactive features like polls, questions, and stickers to boost engagement.

IGTV for In-Depth Content: Utilize IGTV for longer-form videos. This format is ideal for detailed tutorials, in-depth product reviews, interviews, or storytelling. IGTV videos allow for a deeper connection with your audience by providing more comprehensive content.

Go Live for Real-Time Interaction: Instagram Live offers real-time engagement, making it a powerful tool for Q&A sessions, live demonstrations, or just casually interacting with your followers. Live sessions can foster a sense of community and immediacy.

Reels for Short, Engaging Clips: Incorporate Reels to share short, engaging, and creative video content. Reels are great for reaching new audiences, as they are favored in Instagram’s Explore tab.

Consistent Branding Across Formats: Ensure your videos across different formats are consistent in branding and style. Consistency helps in building a cohesive brand image and improves recognition among your audience.

Content Tailored to Video Format: Craft your content specifically for the video format you are using. What works for IGTV might not necessarily be effective for Stories or Reels. Tailor your content strategy to fit each format’s unique style and audience expectation.

Analyze Video Performance: Use Instagram’s analytics tools to track the performance of your videos across different formats. Analyzing metrics like view count, engagement rates, and audience retention can provide insights into what type of video content resonates best with your followers.

3.11. Implementing AR Filters and Interactive Stickers

Use AR filters and interactive stickers in Stories for a fun way to engage users with your brand.

Enhance Engagement with AR Filters: Augmented Reality (AR) filters offer a unique and immersive experience for your audience. Add customized AR filters to your Stories for brand promotions or interactive features. This not only boosts engagement but also enhances brand recall.

Creative and Branded AR Experiences: Design AR filters that align with your brand identity. You can try on a new product online. You can also play brand-themed games for fun and interaction.

Use Interactive Stickers in Stories: Enhance your stories with interactive stickers like polls, quizzes, and questions to make them more engaging. These tools are great for getting feedback, understanding preferences, or entertaining your audience.

Drive Engagement with Polls and Quizzes: Use polls and quizzes to spark curiosity and encourage participation. If you interact more, you can learn about your audience’s interests and opinions.

Encourage User Participation with Questions Sticker: The question sticker in Stories helps you talk to your audience easily. Use it for Q&A sessions, gathering feedback, or just to engage followers in a more personalized way.

Boost Interaction with Countdown and Emoji Slider Stickers: The countdown sticker creates excitement for events or product launches. Emoji sliders let followers express their reactions.

Track Engagement Metrics: Analyze your Stories’ analytics to see which AR filters and stickers engage people the most. This data can help in refining your strategy for future content.

3.12. Promoting Posts with Instagram Ads

Instagram ads are a powerful tool to reach a broader audience beyond your followers. Targeted ads can get people interested. They work better with eye-catching pictures and clear instructions.

Expand Reach Beyond Followers: Use Instagram ads to extend your content’s reach to a wider audience. This method helps you reach people who are interested in the same things as you, even if they haven’t followed your page. Facebook Ads Manager is the primary tool for creating and managing these ads, offering extensive targeting options to reach the right audience.

Targeting and Customization: Customize your ads on Instagram based on demographics, interests, and behaviors. This ensures that your content is seen by users who are most likely to engage with it.

Combining Visuals with Strong CTAs: Make ads that look good and have clear instructions for what to do. The pairing catches people’s interest and gets them to interact with your advertisement. 

A/B Testing for Optimization: Experiment with different ad formats, visuals, and messaging using tools like AdEspresso by Hootsuite. This platform simplifies the process of creating, managing, and optimizing ads, and it’s particularly useful for conducting A/B tests to increase engagement rates.

Consistent Brand Messaging: Ensure that your ads reflect your brand’s voice and message. Building trust and recognition among your audience is easier when your branding is consistent in organic posts and ads.

Using Ads for Various Goals: You can run Instagram ads to promote products or get more visitors to your website. They can also help increase post engagement and boost event registrations. Align your ad strategy with your broader marketing goals for most impact. Tools like Sprout Social can help track the performance of your Instagram ads, providing insights into engagement rates, reach, and the overall effectiveness of your ad campaigns.

4. Content Optimization for Engagement on Instagram

Crafting Engaging Instagram Captions: An engaging caption can transform a standard post into an interactive one. Effective captions provide context, showcase personality, and invite the audience to participate. To engage people, use humor, stories, and relevant information, and ask them to take action.

Developing a Strong Brand Presence: A well-defined brand presence on Instagram is essential. This encompasses not only the visual aspects but also the tone and personality conveyed through your content. Consistency in your brand’s message helps in building trust and recognition. Your brand’s presence should reflect its values and ethos, making it relatable and appealing to your target audience.

Maintaining a Visually Consistent Feed: A feed that looks the same is attractive and helps get and keep followers. To create consistency, you can use the same colors, photography style, or content. 

Embracing User-Generated Content: Make your feed more real by using User-Generated Content (UGC) to connect with your audience. When you share content made by your followers, it builds community and gives you fresh content that people can relate to. Encourage your followers to share their experiences with your brand and make it a part of your content strategy.

Utilizing Emojis and Memes: Emojis and memes add a fun and relatable element to your Instagram content. They can make your brand seem more approachable and down-to-earth. Emojis make your captions easier to read by breaking up text and highlighting important points. Memes, on the other hand, tap into current trends and humor, making your content more shareable and engaging. Yet, it’s important to use them in a way that aligns with your brand voice and audience preferences.

5. Maximizing Instagram Features for Enhanced Engagement

Leveraging Instagram Stories and Live Sessions: Instagram Stories and Live sessions are dynamic tools for boosting engagement. Stories are great for sharing time-sensitive content, behind-the-scenes glimpses, polls, and questions. They last 24 hours. Live sessions allow you to engage with your audience in real-time and make them feel connected to your brand. These features make your content feel important and exciting, so viewers return often.

Adding Links to Instagram Stories: If you have the privilege, you can add links to your Instagram Stories to direct people to other websites. This includes blog posts, product pages, and other web content. This feature helps you get real results from your Instagram engagement, like sales or website visits.

Experimenting with Different Video Features: Instagram has different types of videos, like Stories, Reels, IGTV, and in-feed videos. These videos have different content. Reels are perfect for short, exciting videos that could go viral. IGTV is better for longer videos. By trying out different formats, you can figure out which one engages your audience the most. 

Utilizing Video Subtitles and Closed Captions: Make your videos accessible by adding subtitles and closed captions. This helps people who are deaf or hard of hearing, or who prefer to watch videos silently. Subtitles can be used to share messages in loud or quiet areas without sound. By including this, you can reach more people and make them more interested in your content.

6. Influencer and Community Engagement on Instagram

Collaborating with Micro-Influencers: Partnering with micro-influencers can be a highly effective strategy to boost engagement. These influencers have a lot of followers, usually ranging from a few thousand to tens of thousands. Their audience is very engaged. Collaborations might include sponsored posts, co-created content, or takeovers. Their real voice and high engagement can greatly boost your brand’s visibility and credibility.

Building a Community around Your Brand: Building a community on Instagram for your brand can increase engagement and loyalty. Connect with your followers often. Share content they relate to and encourage them to interact. Acknowledge and showcase customer stories, feedback, and contributions to foster a community-driven environment.

Conclusion: Boosting Instagram Engagement with Strategic Tactics

In conclusion, enhancing engagement on Instagram involves a mix of consistent, high-quality posting, storytelling, and smart use of the platform’s features like carousels, hashtags, and diverse video formats. Interactive elements such as AR filters and stickers further enrich user experience and engagement.

By balancing creative content with strategic insights and leveraging the right tools, you can significantly elevate your Instagram presence and achieve your marketing goals.

FAQs

1. How can I calculate the cost per engagement on Instagram?

Cost per engagement on Instagram is calculated by dividing the total amount spent on ads by the number of engagements received. For example, if you spend $100 on an ad campaign and receive 200 engagements, your cost per engagement would be $0.50 ($100/200).

2. How can Instagram accounts with 1,000 followers monetize their presence?

Although Instagram doesn’t pay users directly, accounts with 1,000 followers can start earning through sponsorships and affiliate marketing. The key to monetization is not just the number of followers but the level of engagement and the niche market the account caters to.

3. What are the benefits of reaching 1,000 followers on Instagram?

Reaching 1,000 followers on Instagram is a significant milestone. It can open up opportunities for brand partnerships and sponsorships, especially if the account demonstrates high engagement and a dedicated following. This milestone can also enhance credibility and attract more followers.

4. What is the required follower count to be considered an influencer on Instagram?

Influencer categories on Instagram vary by follower count:

• Micro-Influencers: Typically have 10,000 to 50,000 followers and are known for high engagement rates and niche content.
• Macro-Influencers: Have followers in the range of 500,000 to 1 million and offer broader reach.
• Mega Influencers: Boast over 1 million followers and have a wide-reaching influence, though often with lower engagement rates compared to micro-influencers.

5. What are effective ways to boost engagement on Instagram?

Effective methods include posting consistently, using relevant hashtags, engaging with followers through comments and direct messages, creating visually appealing content, and utilizing Instagram Stories and Reels to connect with audiences in diverse ways.

6. How important are hashtags for Instagram engagement?

Hashtags are crucial for increasing the visibility of posts. Using a mix of popular, niche, and branded hashtags can help content reach a wider audience, leading to increased engagement.

7. Can Instagram contests and giveaways enhance engagement?

Yes, hosting contests and giveaways is a powerful strategy to boost engagement. They encourage participation and sharing, leading to increased visibility and interaction with your content. Using a platform like Viralkit can streamline this process. Viralkit’s comprehensive tools assist in tracking entries, ensuring adherence to contest rules, and efficiently selecting winners, all of which contribute to a successful and engaging Instagram campaign.

8. Do Instagram Stories contribute to higher engagement?

Instagram Stories, with features like polls, questions, and interactive stickers, significantly contribute to higher engagement. They offer a more personal and direct way to interact with audiences, fostering stronger connections.