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How to Do a Giveaway on Instagram: A Step-by-Step Guide for Success
Elena Ristovska
By Elena Ristovska   •  Updated on  
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Brands use Instagram giveaways to increase their online presence. Prizes are an effective way of creating an engaging experience that reflects your brand. Giveaways are a great way to engage with your followers and make them part of the experience.

Instagram giveaways are effective for all brands, regardless of simplicity or complexity. They can range from introducing new products to celebrating company milestones. The key is to choose a prize that not only excites your audience but also has real value for them.

Successful Instagram giveaways are also about presentation. Show your brand’s personality and share its story, whether it’s fun, classy, daring, or caring. The way people see your brand depends on how it looks, what it says, and how it engages with people.

Setting Clear Giveaway Goals on Instagram

Defining clear goals is crucial for a successful Instagram giveaway. You can reach your goals by getting more followers, getting people interested in your products, or making interesting content. Beyond short-term gains, giveaways offer opportunities for long-term growth. Post-giveaway analysis is key to refining future campaigns.

Key Points in Setting Clear Giveaway Objectives:

Defining Goals: Determine whether your aim is to increase followers, promote a product, or enhance engagement.

Follower Increase: Focus on actions like account following and friend tagging to expand your reach.

Product Promotion: Center your giveaway around new products to drive interest and potential sales.

Boosting Engagement: Encourage creative participation, such as content creation or discussions.

Long-Term Strategy: View the giveaway as a stepping stone for sustained engagement.

Post-Giveaway Analysis: Evaluate the effectiveness by looking at follower growth and engagement levels.

Choosing the Perfect Prize for an Instagram Giveaway or Contest

One important decision when planning an Instagram giveaway is picking the right prize. The success of your giveaway depends on how much your target audience likes the prize. It’s not just about the value of the prize, but how it connects with your followers and represents your brand. Choosing the right prize can make your giveaway more popular and create excitement for your brand.

Audience Preferences: Select a prize that resonates with your audience’s interests. For example, tech gadgets for tech enthusiasts or unique experiences for adventure seekers.

Reflect Brand Identity:  When choosing a prize, make sure it aligns with your brand’s values. For example, if your brand focuses on sustainability, consider eco-friendly products.

Prize Exclusivity: To make the prize more valuable and appealing, add special or limited edition items.

Prize Value: Select a prize that matches the effort needed to enter, so participants feel it’s worth it.

Presentation: Use high-quality images and compelling descriptions to enhance the appeal of the prize.

Logistics: When planning giveaways that go beyond borders, remember to think about expenses, shipping, and legal issues.

Use an Instagram Contest Tool

After selecting a prize for your Instagram giveaway, it is crucial to effectively organize and manage the contest. You can use ViralKit to manage entries and select winners easily. To get started, create an account on the platform, and then start your giveaway setup.

The tool simplifies the process by guiding you through essential steps:

  • Add a Prize Title: Name your giveaway to attract participants.
  • Set Start/End Date: Decide on the start and end dates for your contest.
  • Determine Winner Count: Choose how many winners will be selected.

You can use ViralKit for Instagram contests to make official rules for your giveaway. This feature helps you create contest rules that are legal and easy to understand. The tool makes it easier to do a legal Instagram giveaway and succeed.

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Simplifying Entry Methods for Your Instagram Contest

You can use an Instagram contest tool to increase engagement and followers on Instagram. You can use this tool to let people enter your contest in different ways. This will make your contest reach more people and have a better chance of going viral. Here are some entry methods you might include in your Instagram contest:

  • Follow Your Instagram Profile
  • Like an Instagram Post
  • Comment on an Instagram Post
  • Submit an Instagram Post
  • Tag a Friend on Instagram
  • Repost an Instagram Post

To set these options, go to the “+ Add Entry Method” tab and select Instagram. You’ll find six different entry methods for your audience to engage with your content on Instagram.

To make the tool more interesting for your audience, you can add different ways to enter. These actions are important for making your Instagram posts go viral and reach more people.

Why stop at just Instagram?

ViralKit extends the reach of your giveaway by allowing integration with over 60 social platforms. Encourage followers to engage with your content across various networks like Instagram, Facebook, YouTube, Twitter, and more.

Utilizing a contest app like ViralKit can significantly broaden your audience and enhance engagement across multiple social media channels. Check out a live Instagram giveaway example on ViralKit.

Launch your Instagram Giveaway

After setting up your Instagram giveaway with a tool like ViralKit, it’s time to showcase it to your audience. You have the option to integrate it into your website or use a free hosted landing page provided by the tool. For website integration, just embed a small code snippet into your website’s HTML. Then, promote your giveaway by sharing the link in your Instagram bio and including it in your posts and stories as part of your promotional content.

This approach offers a glimpse of what your fully prepared Instagram giveaway will look like, making it accessible and engaging for your followers. Here’s how your completed Instagram account giveaway can look.

Effective Giveaway Promotion on Instagram

Maximizing the success of your Instagram giveaway requires strategic and engaging promotion. Here are key ways to amplify your giveaway:

Use Various Formats: Promote through Instagram posts, stories, IGTV, and Reels. Each format offers a unique way to catch your audience’s attention.

Eye-Catching Visuals: Make content look nice with good pictures or videos that show the giveaway.

Refer to a Friend: Use ViralKit’s viral share feature for a refer-a-friend action, encouraging participants to share your contest with their networks for additional entries.

Engaging Captions and Hashtags: Use concise, compelling captions and relevant hashtags. Consider creating a unique hashtag for your giveaway for easy tracking and sharing.

Influencer Collaborations: Partner with influencers to extend your reach to their followers.

Active Engagement: To make the community stronger, reply to comments and messages about the giveaway.

Regular Updates: As the giveaway deadline gets closer, make sure to regularly update and remind your audience.

To promote your Instagram giveaway, focus on these strategies. This will help it reach a wide audience and resonate with them.

Collaboration and Partnership Opportunities in Instagram Giveaways

To make your Instagram giveaway more effective, work with influencers or team up with related brands. These collaborations are key for several reasons:

Extended Reach: If you team up with influencers or similar brands, their followers will see your giveaway. This helps you reach a wider audience than just your current customers.

Enhanced Credibility: Collaborating with well-known influencers or respected brands lends credibility to your giveaway. When they endorse you, new participants will trust your brand more.

Cross-Promotion Benefits: When you partner with someone, both of you promote each other’s brands, gaining more exposure.

Diverse Audience Engagement: When you work with different influencers or brands, you reach more people and attract a broader range of participants.

Content Variety: Influencers can make special content for the giveaway. This adds variety and freshness to the promotion. It also matches what their followers like.

Strategic Brand Alignment: To have a successful giveaway, it’s important to choose partners whose brand values and target audience match yours.

To make your Instagram contest more popular, include influencers and brand partners. This can also lead to future collaborations and more engagement from your audience.

Fair and Transparent Choosing a Winner in Instagram Giveaways

To choose a winner in an Instagram giveaway, you must be fair and transparent. This helps keep your giveaway honest and your brand trustworthy. Here are steps to ensure this:

Random Selection Tools: ViralKit provides the unique feature of both manual and automatic winner selection. This means you can choose to either handpick a winner based on your contest criteria or let the tool randomly select a winner for you.

ViralKit offer a customizable and automated way to manage online contests, particularly useful for marketing campaigns, social media contests, and promotional events. It likely includes features to help ensure fairness and compliance with contest rules while also encouraging participant engagement.

  • Number of Winners: You can specify the number of winners they would like to draw. This flexibility allows for multiple prizes or tiers of winners.
  • Prize Assignment: There is an option to assign a specific prize to the selected winners, which can be selected from a dropdown menu. This feature would be useful for contests where different winners might receive different prizes.
  • Entry Requirements: The checkboxes offer options to set certain conditions for participants:
    • Require users to have a certain amount of entries: This could mean that users need to have participated a minimum number of times or completed certain actions to qualify for the draw, ensuring that the most engaged users have a chance to win.
    • Select winners based on the order in which they entered: This option might be used to prioritize early entrants, perhaps as a way to reward quick responses or early engagement with a contest.
    • Require users to have completed certain actions: This suggests that the tool can track user actions and condition the entry into the draw upon completion of these actions, which could include tasks like visiting a webpage, signing up for a newsletter, or sharing content on social media.
  • Control and Confirmation Buttons: The ‘Cancel’ and ‘Draw Winners’ buttons provide the user with control over the process, allowing them to either back out of the drawing or proceed with it.

Comprehensive Participant List: One of the key benefits of using ViralKit is that it compiles a complete list of all participants who have entered your giveaway. This ensures that no one is left out of the potential winner pool, maintaining the integrity of your contest.

Transparent Communication: Clearly communicate the winner selection process in your rules and posts. Whether using a random generator or judges, transparency in this process is key.

Document the Process: To be transparent and fair, share the selection process in a live video or Instagram story during a giveaway.

Public Winner Announcement: To show the giveaway was fair, announce the winner on your Instagram account publicly.

Detailed Follow-Up: Provide details on prize delivery post-announcement, ensuring clarity and continued transparency.

Using these methods builds trust with your audience. It is crucial for your brand’s credibility and future Instagram giveaways.

Announcing Winners and Post-Giveaway Follow-Up on Instagram

It’s important to announce the winner of your Instagram giveaway. This keeps people interested in future events. Here’s how to effectively manage this phase:

Creative Winner Announcement: Craft a captivating post or story to announce the winner. This could include good-looking pictures, a short video, or even a live announcement. The aim is to make the winner feel special while also keeping other participants engaged.

Acknowledging Participants: Show appreciation to all who took part in the giveaway. A thank you post or story can go a long way in showing gratitude and keeping your audience engaged with your brand.

Encourage Continued Engagement: Use the announcement as an opportunity to tease upcoming events or future giveaways. This helps to keep your followers interested and engaged with your brand’s content.

Feedback and Interaction: After the giveaway, invite feedback from your followers about their experience. This provides useful information for future campaigns. It also encourages talking to your audience.

Highlighting the Winner’s Experience: If possible, share the winner’s experience with the prize. This could be through a post, story, or even a short interview. It adds authenticity to your giveaway and provides social proof for your brand.

Post-Giveaway Analysis: Reflect on the giveaway’s performance. Look at metrics like engagement rate, reach, new followers gained, and overall participation. Understanding the impact of your giveaway is important. It helps plan better campaigns.

To get the most from your Instagram campaign, it’s important to manage the post-giveaway phase well. It’s important to not only end the event but also build a stronger connection with your audience and prepare for future interactions.

Analyzing Giveaway Impact and Success

Analyzing the giveaway is important to see how well your Instagram campaign did. You can analyze your giveaway’s success and if it met your goals using Instagram’s tools, like ViralKit.

Engagement Rate: This metric will show you how much interaction your giveaway posts received. When engagement rates are high, it means your content is interesting to your audience.

Follower Growth: One of the primary goals of a giveaway is often to increase the follower count. You can check if the campaign worked by comparing your follower count before and after the giveaway.

Reach and Impressions: These metrics will give you insight into how far your content traveled beyond your existing followers. If more people saw your giveaway, it could attract a bigger audience.

Participation Rate: Evaluate how many of your followers actively participated in the giveaway. This can give you an idea of how engaging your contest was for your audience.

Content Performance: Look into which posts related to the giveaway performed the best. This can help in understanding what type of content works best for your audience.

Audience Insights: Instagram’s analytics also provide demographic information about the participants. This data can be invaluable in understanding whether you reached your target audience.

Feedback and Comments: Don’t overlook qualitative data. Read comments and messages to get feedback from your audience about the giveaway.

When you thoroughly analyze these aspects, you gain valuable insights. These insights measure the current giveaway’s success and guide future Instagram campaign strategy. This helps you refine your approach for even better results.

Creative Giveaway Ideas and Inspiration

To keep your Instagram audience engaged and excited, always come up with new and creative giveaway ideas. Here are some innovative concepts that can breathe new life into your contests:

Seasonal Themes: Capitalize on the excitement of holidays and seasons. Aligning your giveaway with a season, like Christmas, summer, or Halloween, can increase relevance and participation.

Influencer Collaborations: Team up with influencers for a co-hosted giveaway. Influencers can bring new ideas and their audience to your brand, creating a larger, more diverse participant pool.

Interactive Quizzes and Polls: Use Instagram’s interactive features like quizzes and polls in your stories as part of a giveaway. This can be a fun way to engage users and can provide valuable insights into your audience’s preferences.

Limited-Time Flash Giveaways: Create a sense of urgency with short-duration giveaways. This can drive quick engagement and is a great way to surprise and delight your followers.

Behind-the-Scenes Access: Offer a behind-the-scenes look at your business or a meet-and-greet with the team as a prize. This kind of prize can create a deeper connection with your brand.

Partner with a Cause: Collaborate with a charitable organization for a giveaway. This not only helps the community but also appeals to socially conscious customers.

Exclusive Product Launches: Create excitement around a new product release with a giveaway. This can be an effective way to drive interest and buzz around your new offering.

Virtual Experiences: In the era of digital engagement, consider giving away virtual experiences, such as online classes, webinars, or virtual reality experiences.

To keep your Instagram contests interesting, use these creative giveaway ideas that match your audience’s evolving interests.

When you do a giveaway on Instagram, it’s important to handle legal and ethical concerns with care. Following the rules protects your brand and helps your audience trust you. Here are key factors to consider:

Adherence to Local Laws: Different regions have varying regulations regarding contests and giveaways. Make sure you know and follow the laws where you and your participants are. This often includes rules about chance-based contests and prize disclosures.

Instagram’s Promotion Policies: Familiarize yourself with and adhere to Instagram’s promotion guidelines. We need to recognize that the promotion is not connected to Instagram.

Clear Contest Rules: Provide transparent and easily accessible rules for your giveaway. This includes eligibility criteria, entry methods, prize details, selection process, and deadlines.

No Misleading Information: Avoid any form of deceptive practices. Inform participants about the prizes and their chances of winning in the giveaway.

Respect for Privacy: Be mindful of participants’ privacy. Please explain how you will use any personal information collected during the giveaway. Make sure it follows privacy laws and policies.

Fairness in Participation and Selection: Ensure that the contest is fair and accessible to all eligible participants. The winner should be chosen fairly, whether randomly or based on specific criteria.

Responsibility in Content: Ensure that the content of the giveaway, including imagery and language, is responsible and sensitive to your audience’s diverse backgrounds.

Post-Giveaway Communication: Communicate the results transparently and follow through with delivering the promised prizes in a timely manner.

When you consider the legal and ethical aspects, you safeguard your brand and gain your followers’ trust. This helps your brand’s reputation and keeps customers loyal.

Leveraging Giveaways for Long-Term Growth on Instagram

Giveaways on Instagram shouldn’t just be about short-term engagement; they can be a powerful strategy for long-term growth and customer conversion. Here’s how to maximize their potential:

Align with Marketing Goals: Ensure your giveaways are strategically planned to align with broader marketing objectives. Whether it’s brand awareness, product promotion, or community building, each giveaway should contribute to these long-term goals.

Fostering Brand Loyalty: Use giveaways to not just attract participants but also to nurture a deeper connection with them. Engage with participants throughout the giveaway process and continue the conversation even after it ends.

Data Collection and Insights: Utilize the data and insights gathered during the giveaway to understand your audience better. Analyze engagement patterns, participant feedback, and demographics to refine your marketing strategies.

Building a Community: Encourage ongoing interaction and foster a sense of community among your followers. This can lead to higher engagement rates and a more loyal fanbase.

Follow-up Campaigns: Post-giveaway, implement targeted follow-up campaigns to keep new followers engaged. This could include exclusive offers, sneak peeks, or relevant content that keeps them interested in your brand.

Convert Followers to Customers: Leverage the interest generated from the giveaway to guide participants through the customer journey. Utilize targeted marketing strategies to convert engaged followers into customers.

Consistent Engagement: Maintain a consistent level of engagement with your audience post-giveaway. Regular updates, quality content, and interactive posts can keep your brand top-of-mind.

By viewing giveaways as part of a larger marketing strategy, you can effectively use them to not only boost immediate engagement but also to build a solid foundation for sustained growth and customer acquisition on Instagram.

Conclusion: Enhancing Instagram Giveaways with ViralKit

Wrapping up your Instagram giveaway, it’s essential to stay updated with the latest trends in social media contests to keep your strategies fresh and engaging. Utilizing tools like ViralKit can be a game-changer, offering efficient management and in-depth insights for your campaigns.

By embracing these evolving trends and integrating powerful tools, you can ensure your giveaways remain relevant and continue to captivate your audience effectively, fostering growth and engagement in the dynamic world of Instagram.


How do I run a giveaway on Instagram?

Choose a relevant prize, set clear rules, use tools like ViralKit for management, and promote your giveaway effectively.

What are effective prize ideas for Instagram giveaways?

Depending on your budget, consider items like tech gadgets, brand merchandise, exclusive experiences, or gift cards.

Can I conduct a giveaway on Instagram with a limited budget?

Yes, creative and personalized prizes can be compelling without a high cost. ViralKit can assist in organizing these giveaways efficiently.

What makes an Instagram contest successful?

A desirable prize, clear rules, strong promotion, and alignment with your audience’s interests are key. Tools like ViralKit can enhance success.

How can I promote my Instagram giveaway?

Create engaging posts, share across social media platforms, and use email marketing. ViralKit can help amplify your giveaway’s reach.

Is visual appeal important for Instagram giveaways?

Yes, attractive visuals are crucial on a visually-centric platform like Instagram. ViralKit offers customization options for visual appeal.

Can I offer experiences as prizes in my Instagram contest?

Absolutely. Unique experiences can be very attractive, especially when presented engagingly on Instagram.

How do I choose the right prize for my Instagram audience?

Understand your audience’s preferences and align the prize with your brand’s image. Presentation is key on Instagram.

What should I consider when setting up contest rules on Instagram?

Ensure clarity, fairness, and compliance with Instagram’s guidelines and legal requirements. ViralKit can assist in setting and displaying rules.

How can an Instagram giveaway benefit my brand?

It can increase engagement, raise brand awareness, and open new channels for customer acquisition. Efficient contest management with tools like ViralKit can maximize these benefits.

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