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How to Get More TikTok Followers in 2024 (10 Easy Ways)
Elena Ristovska
By Elena Ristovska   •  Updated on  
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Are you looking to grow your TikTok followers in 2024? With over a billion users, TikTok is a huge platform for anyone wanting to get noticed, whether you’re a business, influencer, or just love creating content. 

But, how exactly can you stand out and attract more followers? This article is your guide to understanding that. We will explore 10 easy and effective ways to increase your TikTok followers. You’ll learn everything from the excitement of TikTok giveaways to the smart strategies of influencer marketing.

These tips are designed to help you get more TikTok followers, whether you’re new to the platform or have been using it for a while.  Ready to make your TikTok profile shine and gather a larger audience?

Let’s dive in!

Keeping Up with TikTok Trends: TikTok is always coming up with new trends. These could be dance challenges, funny jokes, or even special songs that everyone is using. To get more TikTok followers, it’s important to know what’s popular right now.

Finding the Latest Trends: Wondering how to find what’s trending on TikTok? A good way is to look at the For You Page (FYP) and see what kinds of videos are showing up there. Also, keep an eye on what famous TikTokers are doing and the TikTok hashtags they’re using. Don’t forget to check out TikTok’s Creative Center to see the current trending hash tags too.

Making Trends Work for You: Once you see a trend you like, think about how you can make it your own. It’s not just about doing what everyone else is doing. Add your own style or twist to it. This can help you stand out and attract more people to your TikTok account.

2. Prioritize High-Quality TikTok Content

Quality Over Quantity for More TikTok Followers: Posting often on TikTok is good, but what really matters is the quality of your videos. High-quality content is more engaging and shareable, helping you get more TikTok followers.

Use What You Have: You don’t need fancy equipment for great TikTok videos. A smartphone with a decent camera and good lighting can do wonders. Clear audio is also key, so make sure your videos sound as good as they look.

Simple Upgrades for Better Videos: If you’re ready to step up your game, small investments can make a big difference. A tripod can keep your shots steady, a ring light can improve lighting, and an external microphone can enhance audio quality. Don’t forget about editing apps to polish your videos’ appearance.

Enhance Your TikTok Presence: While it’s great to follow trends for more engagement, originality is what will truly make your account stand out. Think about what unique content you can offer that followers can’t find anywhere else.

3. Host Giveaways

Boost your TikTok followers by running a giveaway. Giveaways, with their free products, discounts, or exclusive content, are perfect for drawing attention and engaging people on TikTok. It’s a simple yet effective way to spark excitement and grow your audience.

To make your giveaway run smoothly, use a tool like ViralKit. It lets you set rules for joining, like asking people to follow your TikTok, like and comment on your videos, watch them, or share them, and join your livestream.

You can pick when your giveaway starts and ends, make it look nice, and choose a winner randomly.

Check out a live example of a ViralKit powered TikTok giveaway.

This is a fun and easy way to get more TikTok followers. It’s not just about adding numbers; it’s about making your TikTok community stronger and more connected.

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Create Your TikTok Giveaway Now!

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4. Maximize Your Presence To Get More TikTok Followers

Find the Best Time to Post: To get more TikTok followers, it’s not just about what you post, but also when you post. Your videos should go up when your followers and potential new followers are most active on TikTok. Switch to a TikTok Pro Account to access TikTok Analytics. This will show you the days and times your audience is usually online. Remember, the key is to post just before these peak times for the best engagement.

Track Follower Activity: With a business account on TikTok, you can easily find out when your followers are most active. Look at the ‘Follower Activity’ in your account’s analytics section. This information is crucial to schedule your posts effectively. If you’re targeting an audience in different time zones, make sure to convert the times accordingly.

Consistent Posting Schedule: Regularly posting content (about 3-5 times a week) helps build a connection with your audience. This consistency keeps them interested and engaged with your videos. Using a scheduling tool like Buffer can help you maintain a regular posting rhythm. Aligning your posts with current trends and world events can also increase your visibility and help you get more TikTok followers.

Experiment with Posting Times: It’s also smart to experiment with different posting times. Keep a log of when you post your TikTok videos and track their performance. This will help you identify the best times for posting specific to your audience and content type.

By optimizing your posting schedule and maintaining consistent quality in your content, you can effectively enhance your TikTok strategy to attract and retain more followers. Don’t forget to explore opportunities like TikTok giveaways to further boost your follower count.

5. Why Promoting Across Multiple Platforms is Essential

With the world of social media expanding rapidly, it’s more important than ever to diversify your social media strategy beyond just TikTok. Here’s why:

Vast User Base: In 2023, about 4.9 billion people are using social media globally. This number is projected to rise to around 5.85 billion by 2027. Each of these users often interacts with multiple platforms, not just one.

Multi-Platform Use: The average social media user is active on six to seven platforms every month. This means that focusing solely on TikTok could mean missing out on a huge portion of your potential audience.

Global Reach and Diverse Audiences: Different platforms dominate in different regions and demographics. For example, Facebook remains the most used platform globally, with a staggering number of monthly active users. This indicates the immense reach and influence this platform holds.

Changing Social Media Landscape: Social media platforms are continually evolving, with new trends and user behaviors emerging. Staying informed and adaptable is crucial for effective marketing.

Engagement Across Devices: Most social media access occurs on mobile devices, highlighting the need for ‘mobile-optimized’ content across platforms.

Revenue Generation and Brand Visibility: With the social media advertising market expected to grow significantly, leveraging different platforms can enhance brand visibility and drive sales.

Influencer Marketing Impact: Platforms like TikTok, Instagram, and YouTube are vital stages for influencers. Diversifying your approach to include these platforms can amplify your reach and authenticity.

To effectively grow your brand and reach more potential customers, including those looking for how to get more TikTok followers or interested in a TikTok giveaway, it’s essential to adopt a multi-platform approach in your social media marketing strategy.

Want more TikTok followers? One of the best ways is to use popular music in your videos. Here’s a simpler breakdown of how to do this:

  1. Use Hot Songs: Adding trending songs to your TikTok videos grabs attention quickly. You can make your videos funnier or more interesting just by picking the right music. Even big brands use this trick!
  2. Keep Up with Music Trends: Regularly watch what’s popular on TikTok. This helps you know which songs are trending and gives you ideas on how to use them in your own way.
  3. Choose the Right Music: TikTok has lots of free music you can use without worrying about copyright. But if you use someone else’s song, make sure you’re allowed to. You can also add your own sounds to make unique videos.
  4. What’s Trending?: TikTok often suggests trending songs. Use these in your videos to get more people watching. You can find these suggestions in TikTok’s video editor under “sounds.”
  5. Know What Your Followers Like: If you have a TikTok Pro account, check your Analytics. It shows you what music your followers like. This way, you can choose songs that they’ll enjoy.

By using these music tips, you can make your videos more popular. This helps you get more TikTok followers, especially if you’re doing a TikTok giveaway or trying to get your video on more For You Pages (FYPs). Just remember to match the music with what your videos are about.

7. Make Your TikTok Videos Accessible with Captions

Adding captions to your TikTok videos is a great way to make them accessible and more engaging. Here’s a simple explanation of how to do this:

  1. Use Captions for Everyone: Captions are not just for people who can’t hear the audio; they make your videos more user-friendly for everyone. You can either use TikTok’s automatic captions or add your own text.
  2. Editing for Accuracy: If you go with automatic captions, make sure to check and edit them so they correctly match what’s being said in the video.
  3. Add Context with Text Overlays: Some brands use both captions and text overlays. The text overlays can give extra information or context that the captions don’t cover.
  4. Keep Captions Clear and Simple: Your captions should be easy to read and understand. Avoid long, complicated sentences. Short, straightforward captions work best. You can also use different font sizes, colors, and even emojis to highlight important parts and add some personality.
  5. Captions Help Viewers Understand Better: With captions, viewers can follow along more easily, especially if they’re in a noisy environment or can’t turn on the sound.

By including captions in your TikTok videos, you’re not only making your content more accessible but also enhancing the viewer’s experience. This can help attract a wider audience, including those looking for how to get more TikTok followers or interested in TikTok giveaways. Remember, captions are an easy addition that can make a big difference!

8. Boost Your TikTok Reach with the Right Hashtags

Adding hashtags to your TikTok videos is a super way to get more people to see them. Here’s a simple explanation of how hashtags can help you, especially if you’re trying to get more TikTok followers or run a TikTok giveaway:

  1. Find Hashtags that Match Your Video: Hashtags like #tiktokchallenge, #trending, or #viral can really help more people find your videos. But remember, it’s best to use hashtags that fit what your video is about. You can even make up your own hashtags for each of your posts or create special ones just for your account.
  2. Check Out What’s Trending: There’s no secret hashtag that works every time, but using popular ones can help. When you’re writing your video’s caption, start typing “#” and see which trending hashtags come up. Choose the ones that match your video.
  3. Collaborate with Others: Working with other TikTok creators can help you both reach more people. This is especially true if you use hashtags that are popular in your specific area or topic.
  4. Hashtags and Challenges: Joining in on TikTok challenges using hashtags is a great way to connect with a wider audience. It’s not just about joining in; it’s about bringing different viewers together and sharing your message or content.

By using the right hashtags, your TikTok videos can reach more people who don’t follow you yet. This can help a lot, especially if you want to grow your TikTok followers or are promoting a TikTok giveaway. So, next time you post a video, think about which hashtags will help it get seen by more people!

9. Boost Your TikTok Presence with Paid Ads

Investing in TikTok ads can be a smart move if you’re looking to attract more followers or promote a TikTok giveaway. Here’s a simple explanation of how TikTok ads can help and the different types you can use:

  1. Why Use TikTok Ads?: TikTok ads can really help get your content in front of new people. A lot of TikTok users actually enjoy and find ads inspiring. If you put some money into ads, you could see more people following your account.
  2. Setting Up Your Ads: First, you’ll need to set up an ad account on TikTok. Then, create your ad campaign and decide who you want to see your ads. Think about the age, interests, and gender of the audience you want to reach.
  3. Types of TikTok Ads: There are several kinds of ads you can try.
    • In-Feed Videos: These ads show up in people’s video feeds.
    • Brand Takeover: This makes your ad one of the first things people see when they open TikTok.
    • Branded Hashtag Challenges: Create a custom hashtag challenge and put it on TikTok’s Discover page.
    • Branded Effects: Make a unique virtual filter for TikTok users.
    • TopView Ads: Your ad appears right when someone opens the app.
  4. Advantages of TikTok Ads: You can target specific groups of people with your ads. For example, you can reach out to people who have already interacted with your business. TikTok’s ad manager gives you tools to create your ads, target the right audience, and check how well your ads are doing.

Remember, TikTok ads can be expensive, so they might not be the best option if you don’t have a budget for ads. But if you do, they’re a great way to get more TikTok followers, especially for those interested in TikTok giveaways. Just pick the type of ad that fits what you’re trying to do!

10. Measure Your TikTok Success to Grow Your Followers

To really grow your TikTok followers, it’s crucial to keep an eye on how your videos are doing. Here’s a guide on tracking your TikTok performance effectively:

  1. Stay on Top of Analytics: The key to knowing if your TikTok strategy works is to regularly check your analytics. This means looking at how many comments, likes, and views each video gets. These numbers tell you what your audience likes and what they don’t.
  2. Use TikTok’s Tools and More: TikTok has its own tools for checking your video performance. But sometimes, it’s helpful to use other analytics tools too. They can give you more detailed information about how your videos are doing.
  3. Watch What Others Are Doing: Keep an eye on other TikTok creators, especially those who reach the same audience as you. See what kinds of videos they post, how often they post, and what hashtags they use. Learning from their successes and mistakes can give you new ideas and help you understand what might work for your own TikTok account.
  4. Experiment and Adapt: Don’t be afraid to try new things with your TikTok content. See how your audience responds to different types of videos or different hashtags. This experimentation can help you discover what really works best for attracting more TikTok followers.

Remember, regularly tracking and analyzing your TikTok performance is essential. It not only helps you understand your audience better but also guides you in refining your strategies to grow your follower count, especially if you’re interested in how to get more TikTok followers or running a TikTok giveaway.

Risks of Buying TikTok Followers: Protecting Your Brand’s Long-Term Success

Investing in genuine audience growth is crucial for sustainable brand success on TikTok. Buying followers might seem like a quick fix to boost your profile, but it carries significant long-term risks that can harm your brand’s reputation and audience engagement.

Firstly, purchased followers are often not real users interested in your brand. This means they won’t engage meaningfully with your content, leading to low interaction rates. Engagement is a key metric on TikTok; having a large number of followers who don’t interact with your posts can signal to the algorithm that your content isn’t resonating, potentially reducing your reach to genuine followers.

Secondly, TikTok’s algorithm is designed to promote content based on user engagement. When your follower base is artificially inflated, your content won’t receive the authentic interactions needed to appear in users’ For You pages. This hinders the potential for organic growth and genuine user discovery.

Moreover, audiences today are savvy; they can often tell when a brand has an artificially inflated follower count. This can damage trust and credibility, as users value authenticity and transparency. In the long term, this loss of trust can be more damaging than a smaller but engaged follower base.

Finally, purchasing followers goes against TikTok’s terms of service. Engaging in such practices can put your account at risk of penalties, including suspension or banning.

While growing your TikTok presence takes time and effort, it pays off in establishing a loyal, engaged audience. Focus on creating quality content that resonates with your target audience, and utilize legitimate growth strategies like ViralKit for effective, compliant, and rewarding audience engagement.


To grow your TikTok following, incorporating various strategies like using trending music, adding captions for accessibility, and using hashtags effectively is key.

However, organizing a TikTok giveaway stands out as an especially effective strategy. Using a tool like ViralKit simplifies managing your giveaway, making it more engaging and accessible to a wider audience. ViralKit allows for customizable entry rules and a fair selection process, making your giveaway appealing and interactive. This method is not just about increasing follower numbers but about building active engagement on your TikTok profile.

With creativity and consistent use of these strategies, you can significantly enhance your presence on TikTok.


How to Quickly Get 1000 Followers on TikTok?

Engage with Current Trends: Participate in trending challenges and use popular songs to make your content more discoverable.

Use ViralKit for Giveaways: Hosting a giveaway with ViralKit can rapidly increase your visibility and follower count. Generate buzz and increase organic growth by running a refer-a-friend contest with added TikTok entry methods. You can incentive people to follow your profile while rewarding users for referring friends to your giveaway.

How Do I Make My TikTok Followers Grow Faster?

Consistent Posting: Regularly post content to keep your audience engaged.

Quality Content: Ensure your videos are creative and of high quality.

Engage with Your Audience: Respond to comments and interact with other users’ content.

Is TikTok Easy to Get Followers?

TikTok’s algorithm can make it easier to reach a large audience quickly compared to other platforms, especially if you’re engaging with trends and using hashtags effectively.

10 Tips to Grow Your Followers on TikTok

  • Use trending hashtags.
  • Collaborate with other creators.
  • Create content for a specific niche.
  • Post at peak times when your audience is most active.
  • Use ViralKit to run giveaways and contests.
  • Engage with your audience through comments and TikTok Duets.
  • Share your TikTok content on other social media platforms.
  • Use TikTok’s analytics to understand what works.
  • Leverage TikTok’s in-app features like effects and filters.
  • Stay authentic to your style and brand.

How Do You Grow Followers on TikTok?

Besides the above tips, understanding your audience and creating content that resonates with them is crucial. Regularly review your performance and adapt your strategy accordingly.

Should I Buy TikTok Followers?

Buying TikTok followers can harm your brand in the long run. These followers usually don’t engage with your content, leading to low interaction rates and reduced reach on the platform. It also affects credibility, as today’s audiences value authenticity and can often recognize when a follower base is not genuine.

Additionally, this practice violates TikTok’s terms of service and can risk your account’s standing. For sustainable growth and genuine engagement, it’s better to focus on creating quality content and using legitimate growth strategies.

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